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MSc Strategic Tourism ManagementProgramme taught in English at the Sophia Antipolis campus
Career opportunities:
As the course of study cuts across various disciplines, graduates of this MSc find work in a broad range of careers in, and related to, the tourism industry. Former students have found work in supervisory, managerial and consulting positions in both public and private sector tourism organizations, often with a marketing orientation. Some recent graduate examples include: market and account executive for Amadeus Asia; group sales executive at Le Meridien Beach Plaza in Monaco; senior vice president at Jones Lang LaSalle, Hospitality– North Africa and the Middle East; southern Europe sales manager for Le Louvre Hotels; human resources management specialist for Singapore Airlines; account executive for American Express Business Travel in Paris; yield manager for Club Med; director of marketing at the Nice office of Tourism; charter & incentive sales account manager for SilverSea Cruises.
Programme outline:
The MSc in Strategic Tourism Management gives students the tools, knowledge and attitudes to succeed in tourism: the world’s largest economic sector. The programme is multidisciplinary rather than built around specific sectors of tourism such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. The specific objectives of the course are to develop students’ leadership skills, to develop understanding of strategy, gain a thorough understanding of the nature and characteristics of tourists, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in the rapidly changing world tourism environment. Specialty areas cover tourism marketing as well as the application of I.T. tools in tourism marketing and management. specific courses include Visitor Behaviour, Events and Meetings, Tourism Economics and Planning, Yield Management, Sales Negotiation, and Customer Relationship Management.
Why choose this programme ?
→ Students learn from renowned, international faculty with excellent professional and academic experience, who work using «active learning» methods– the practical application of theory. As well as this, the programme’s Advisory Board (high-profile professionals and academics in the field) develop the curriculum in collaboration with the programme director to make sure the course of study is constantly updated and relevant to the needs of the industry and the job market. Students regularly meet, and are taught by, expert practising professionals who work locally and internationally. Nowhere is more appropriate to the study of tourism management than here on the French Riviera, which has long been one of the world’s principal tourist destinations. Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focussing on the regional strong points: event tourism, luxury tourism and the use of new technologies in tourism marketing.
In-company projects and assignments
Students have carried out internships in such diverse institutions such as Shangri La Hotels (yield management position), Deloitte Touch (tourism market researcher) and Aviatur (travel agency position)
Partner companies
→ Amadeus
→ Starwood Hotels
→ The Nice office Of Tourism
→ Silversea Cruises
→ Tourism Section of The Nice Cote d’Azur Chamber Of Commerce
Programme Director
Mady Keup
http://www.skema-bs.fr/en/MASTERS%20OF%20SCIENCE/MSc%20Strategic%20Tourism%20Management
Adresse : Campus Paris la Défense : +33(0)1 41 16 74 61
Campus Paris la Villette : +33 (0)1 53 56 36 60
Campus Lille : +33 (0)3 20 21 59 62
Campus Sophia Antipolis : +33(0)4 93 95 44 44
Tel : 01 41 16 74 61
http://www.skema-bs.fr
info-ms@skema.eduLes autres écoles de tourisme de la région
Académie des hôtesses et stewards53 boulevard de Sébastopol 75001 Paris Institut privé Rue Monsieur119 avenue Diderot 75012 Paris EPH41 boulevard des Capucines 75002 Paris Ecole française d'hôtesses et de tourisme11 bis rue Milan 75009 Paris Institut supérieur de tourisme52 rue Saint Lazare 75009 Paris Institut européen de formation au tourisme20-24 rue Léon Frot 75011 Paris Ecole supérieure de tourisme et de management76 rue Bobillot 75013 Paris Ecole des techniciens supérieurs (ETS) - Ecole européenne63 rue Ampère 75017 Paris Ecole nationale de commerce70 boulevard Bessières 75017 Paris CFA distribution vente Stephenson48 rue Stephenson 75018 Paris I.C.O.G.E.S (Institut de Commerce et de Gestion)9, rue Saint-Lambert - 75015 Paris E.P.E.I.G.E. (Établissement Privé d’Enseignement International à la Gestion des Entreprises)48, bd des Batignolles - 75017 Paris EFFICOM (Formation par Alternance)22, Bd de la Bastille - 75589 Paris Cedex 2 École Universelle (Cours par correspondance)139, ave Jean Jaurès - 75019 Paris Institut Médicis5, rue des Reculettes - 75013 Paris École de Paris des Métiers de la Table du Tourisme et de l’Hôtellerie17, rue Jacques Ibert – 75017 Paris A.F.P.A. (Association Nationale pour la Formation Professionnelle des Adultes)8, rue Georges et Maï Politzer 75012 Paris AFPERMEC (Association pour la Formation Professionnelle pour les Entreprises concourant à la Réalisation de Manifestations Economiques et Culturelles)28, rue du Plateau - 75019 Paris ASSOCIATION LASER41-43, rue des Rigoles – 75020 Paris E.S.G. (École Supérieure de Gestion)25, rue Saint Ambroise 75011 Paris I.F.C. (International Formation Conseil)8, passage de la Bonne Graine - 75011 Paris IESA (Institut d’Etudes Supérieures des Arts)5, avenue de l’Opéra - 75001 Paris INFOCONSEIL11, Avenue Philippe Auguste - 75011 Paris Paris I - IREST (Institut de Recherche et d’Études Supérieures du Tourisme)6, rue Jean Calvin - 75005 Paris Paris III - Formation Continue Paris 3 (FCP3) - Université Sorbonne NouvelleCentre Universitaire Censier - 13, rue Santeuil - 75005 Paris SKEMA Business SchoolCampus Paris la Défense : +33(0)1 41 16 74 61
Campus Paris la Villette : +33 (0)1 53 56 36 60
Campus Lille : +33 (0)3 20 21 59 62
Campus Sophia Antipolis : +33(0)4 93 95 44 44
CFA UTEC de l'hôtellerie-restauration-tourismeBoulevard Olof Palme BP 24 Emerainville - 77313 Marne La Vallée - cedex2 CFA Barthélémy de Laffemas d'Avon15,rue André François-Poncet - 77160 PROVINS Lycée Jean Moulin6-8, Avenue Jean Moulin - B.P. 116 - 77206 Torcy Cedex 01 Université de Marne la ValléeCité Descartes – 5 bd Descartes – Champs sur Marne – 77454 Marne La Vallée Cedex Institut d'études touristiques et de management30 bis, rue du Viel Abreuvoir 78100 Saint-Germain-en-Laye L.H.T. Guyancourt (Lycée d’Hôtellerie de Tourisme)Place François Rabelais – BP 67 - 78280 Guyancourt Cedex GRETA de Versailles – GIP de Versailles – Pôle académique Hôtellerie - Tourisme108, ave Général Leclerc – 78200 VIROFLAY ISCG76, rue du Maréchal Lyautey - 78100 St Germain en Laye AFT-IFTIM43, rue du Général de Gaulle B.P. 51 - 78490 Le Tremblay-sur-Mauldre Université de Versailles / St Quentin en YvelinesUFR des Sciences Sociales et des Humanités 47, bd Vauban – 78047 GUYANCOURT Cedex CFA Faculté des métiers site Evry3 chemin de la Grange Feu Louis 91035 Evry Lycée d'Enseignement Technologique Privé Saint-Pierre70, rue de Montgeron - B.P. 201 -91801 BRUNOY CEDEX Lycée René Auffray23, rue Fernand Pelloutier - 92110 Clichy Paris V – René Descartes10, avenue pierre Larousse - 92245 MALAKOFF Paris X / C.E.P. (Centre d’Education Permanente)200, avenue de la République - Bât. G, RDC, Salle R33 - 92001 Nanterre Cedex Lycée Jacques Feyder10, rue Henri Wallon - 93800 Epinay-sur-Seine GRETA des Métiers du Tourisme57, rue de l’Université - 93191 Noisy-le-Grand cedex Ecole INFA5 - 9 rue Anquetil 94736 Nogent-sur-Marne Lycée Privé Grégor Mendel205, rue de Fontenay - 94300 VINCENNES Université de Paris XII – Paris Val de Marne61, Ave du Général de Gaulle - 94010 Créteil Cedex CFA CCIV IFA Pierre Salvi24 bis boulevard d'Ormesson 95880 Enghien-les-Bains IFA –CCIV - CFA de St Ouen l’Aumône6, allée des carvacelles - 95005 ST OUEN L'AUMONE LES BETHUNES Greta de la Plaine45, Avenue du 8 mai 1945 – 95200 Sarcelles C.P.C.V. Ile-de-France7, rue du Château de la Chasse - 95390 Saint-Prix L’ADAPT Val d’Oise – Centre de rééducation professionnelle62, rue Pierre Brossolette – 95200 Sarcelles Université de Cergy Pontoise33, Bd du Port – Tour des chênes – 2ème étage - 95011 Cergy Pontoise Cedex |
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