Les écoles de tourisme

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MSc Strategic Tourism Management
Programme taught in English at the Sophia Antipolis campus

Career opportunities:
As the course of study cuts across various disciplines, graduates of this MSc find work in a broad range of careers in, and related to, the tourism industry. Former students have found work in supervisory, managerial and consulting positions in both public and private sector tourism organizations, often with a marketing orientation. Some recent graduate examples include: market and account executive for Amadeus Asia; group sales executive at Le Meridien Beach Plaza in Monaco; senior vice president at Jones Lang LaSalle, Hospitality– North Africa and the Middle East; southern Europe sales manager for Le Louvre Hotels; human resources management specialist for Singapore Airlines; account executive for American Express Business Travel in Paris; yield manager for Club Med; director of marketing at the Nice office of Tourism; charter & incentive sales account manager for SilverSea Cruises.

Programme outline:
The MSc in Strategic Tourism Management gives students the tools, knowledge and attitudes to succeed in tourism: the world’s largest economic sector. The programme is multidisciplinary rather than built around specific sectors of tourism such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. The specific objectives of the course are to develop students’ leadership skills, to develop understanding of strategy, gain a thorough understanding of the nature and characteristics of tourists, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in the rapidly changing world tourism environment. Specialty areas cover tourism marketing as well as the application of I.T. tools in tourism marketing and management. specific courses include Visitor Behaviour, Events and Meetings, Tourism Economics and Planning, Yield Management, Sales Negotiation, and Customer Relationship Management.

Why choose this programme ?
→ Students learn from renowned, international faculty with excellent professional and academic experience, who work using «active learning» methods– the practical application of theory. As well as this, the programme’s Advisory Board (high-profile professionals and academics in the field) develop the curriculum in collaboration with the programme director to make sure the course of study is constantly updated and relevant to the needs of the industry and the job market. Students regularly meet, and are taught by, expert practising professionals who work locally and internationally. Nowhere is more appropriate to the study of tourism management than here on the French Riviera, which has long been one of the world’s principal tourist destinations. Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focussing on the regional strong points: event tourism, luxury tourism and the use of new technologies in tourism marketing.

In-company projects and assignments
Students have carried out internships in such diverse institutions such as Shangri La Hotels (yield management position), Deloitte Touch (tourism market researcher) and Aviatur (travel agency position)

Partner companies
→ Amadeus
→ Starwood Hotels
→ The Nice office Of Tourism
→ Silversea Cruises
→ Tourism Section of The Nice Cote d’Azur Chamber Of Commerce

Programme Director
Mady Keup
http://www.skema-bs.fr/en/MASTERS%20OF%20SCIENCE/MSc%20Strategic%20Tourism%20Management

Adresse : Campus Lille : +33 (0)3 20 21 59 62
Campus Sophia Antipolis : +33(0)4 93 95 44 44
Campus Paris la Défense : +33(0)1 41 16 74 61
Campus Paris la Villette : +33 (0)1 53 56 36 60

Tel : 03 20 21 59 62

 http://www.skema-bs.fr
 info-ms@skema.edu