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MSc Strategic Tourism ManagementProgramme taught in English at the Sophia Antipolis campus
Career opportunities:
As the course of study cuts across various disciplines, graduates of this MSc find work in a broad range of careers in, and related to, the tourism industry. Former students have found work in supervisory, managerial and consulting positions in both public and private sector tourism organizations, often with a marketing orientation. Some recent graduate examples include: market and account executive for Amadeus Asia; group sales executive at Le Meridien Beach Plaza in Monaco; senior vice president at Jones Lang LaSalle, Hospitality– North Africa and the Middle East; southern Europe sales manager for Le Louvre Hotels; human resources management specialist for Singapore Airlines; account executive for American Express Business Travel in Paris; yield manager for Club Med; director of marketing at the Nice office of Tourism; charter & incentive sales account manager for SilverSea Cruises.
Programme outline:
The MSc in Strategic Tourism Management gives students the tools, knowledge and attitudes to succeed in tourism: the world’s largest economic sector. The programme is multidisciplinary rather than built around specific sectors of tourism such as travel or hospitality. Global strategic tourism issues and techniques are focused on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. The specific objectives of the course are to develop students’ leadership skills, to develop understanding of strategy, gain a thorough understanding of the nature and characteristics of tourists, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in the rapidly changing world tourism environment. Specialty areas cover tourism marketing as well as the application of I.T. tools in tourism marketing and management. specific courses include Visitor Behaviour, Events and Meetings, Tourism Economics and Planning, Yield Management, Sales Negotiation, and Customer Relationship Management.
Why choose this programme ?
→ Students learn from renowned, international faculty with excellent professional and academic experience, who work using «active learning» methods– the practical application of theory. As well as this, the programme’s Advisory Board (high-profile professionals and academics in the field) develop the curriculum in collaboration with the programme director to make sure the course of study is constantly updated and relevant to the needs of the industry and the job market. Students regularly meet, and are taught by, expert practising professionals who work locally and internationally. Nowhere is more appropriate to the study of tourism management than here on the French Riviera, which has long been one of the world’s principal tourist destinations. Students are able to use the location on the French Riviera –La Côte d’Azur– as a living laboratory while focussing on the regional strong points: event tourism, luxury tourism and the use of new technologies in tourism marketing.
In-company projects and assignments
Students have carried out internships in such diverse institutions such as Shangri La Hotels (yield management position), Deloitte Touch (tourism market researcher) and Aviatur (travel agency position)
Partner companies
→ Amadeus
→ Starwood Hotels
→ The Nice office Of Tourism
→ Silversea Cruises
→ Tourism Section of The Nice Cote d’Azur Chamber Of Commerce
Programme Director
Mady Keup
http://www.skema-bs.fr/en/MASTERS%20OF%20SCIENCE/MSc%20Strategic%20Tourism%20Management
Adresse : Campus Sophia Antipolis : +33(0)4 93 95 44 44
Campus Lille : +33 (0)3 20 21 59 62
Campus Paris la Défense : +33(0)1 41 16 74 61
Campus Paris la Villette : +33 (0)1 53 56 36 60
Tel : 04 93 95 44 44
http://www.skema-bs.fr
info-ms@skema.eduLes autres écoles de tourisme de la région
CFA de la Chambre de Commerce et d'Industrie 04 Digne les bains60 Boulevard Gassendi 04000 Digne Les Bains Lycée Honoré Romaneroute de Caleyère bp 93 05202 Embrun Cedex C.P. Alpes du SudImmeuble Le Neptune - 140, bld G. Pompidou – 05000 GAP Ecole Internationale Tunon37 boulevard Carabacel 06000 Nice Faculté des métiers54-56 rue de Cannes 06150 Cannes La Bocca UFCM1 rue de la Verrerie 06150 Cannes la Bocca GRETA Tourisme Hôtellerie Alpes Maritime Var163 boulevard René Cassin 06203 Nice Université Nice Sophia Antipolis98 boulevard Herriot - BP 3209 06204 Nice AFPA Nice244 route de Turin 06357 Nice Cedex Institut Sainte Marie4 avenue de Windsor 06400 Cannes SKEMA Business SchoolCampus Sophia Antipolis : +33(0)4 93 95 44 44
Campus Lille : +33 (0)3 20 21 59 62
Campus Paris la Défense : +33(0)1 41 16 74 61
Campus Paris la Villette : +33 (0)1 53 56 36 60 TOURISMEUROP / AXESS DEVELOPPEMENT1770, route de Grasse – Immeuble Le Cary – 06600 ANTIBES Université de Nice Sophia Antipolis - UFR Espaces et Cultures & IAE98, boulevard Edouard Herriot - B.P. 209 - 06204 Nice Cedex 3 I.U.T. Nice - Côte d’AzurDépartement TC Cannes – Euroforma-Pôle - 54, rue de Cannes - 06150 Cannes La Bocca AXESS Développement – Tourismeurop Formation29 La Canebière 13001 Marseille ISMAT - Groupe EPCM1 rue Saint-Sébastien 13006 Marseille LTP Charles Peguy102 rue Sylvabelle 13006 Marseille IFC Méditerranée (Institut Formation Conseil)513 avenue du Prado 13008 Marseille Lycée professionnel Camille Jullian50 boulevard de la Barasse 13011 Marseille Institut Cadenelle Marseille Provence134 boulevard des Libérateurs 13012 Marseille ESC et Administration des Entreprises du Tourisme6 avenue De Grassi 13100 Aix-en-Provence Lycée Clovis Hugues1 rue Ferdinand Dol 13100 Aix-en-Provence Antenne d'Arles du CFA interconsulaire MéditerranéeChemin du Temple ZI Nord 13200 Arles Institut Cadenelle Marseille Provence134 Boulevard des Libérateurs 13012 MARSEILLE FRANCE I.P.G. PIGIER Institut Privé de Gestion54, Traverse Maridet – 13012 Marseille ACOPAD75, Ave Stalingrad - 13200 Arles École Internationale Tunon100, rue Sainte - 13007 Marseille Université de Droit, d’Economie et des Sciences Aix-Marseille IIIDESU Economie et Droit du Tourisme de 3ème cycle Université de la Méditerranée – Aix-Marseille II (CEDERS)14, avenue Jules Ferry - 13621 Aix en Provence Cedex Lycée Technologique Hôtellerie Tourisme Saint Louisrue César Vezzani 83098 Toulon Lycée des métiers de l'hôtellerie et du tourisme TPMPlace VATEL 83098 Toulon Institut régional de formation professionnelle382 avenue du 11 novembre 1918 83160 Valette-du-Var (La) GRETA Tourisme Hôtellerie7, rue des Savonnières - 83098 TOULON CEDEX U.T.V. (Université de Toulon et du Var) - Formation Continue UniversitéAvenue de l’université - Bâtiment V – BP 132 - 83957 La Garde Cedex Université d'Avignon et des Pays de Vaucluse74 rue Louis Pasteur 84029 Avignon Cedex 1 Lycée Professionnel Alexandre Dumasavenue Alphonse Jauffret 84300 Cavaillon IFC Provence250 rue du 12e régiment de zouaves ZI Courtine 84000 Avignon ISFAP11avenue des Sources 84000 Avignon Lycée d'enseignement professionnel privé les Chênes524 avenue du Pont des Fontaines 84200 Carpentras ACAF (Centre de Formation de Vaison)19, quai Pasteur - 84110 Vaison la Romaine Université d’Avignon et des Pays du Vaucluse - U.F.R. Lettres74, rue Louis Pasteur – Case n° 27 – 84029 Avignon Cedex 1 |
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